Pinko Bags: Where They're From and Which One to Choose
Pinko is an Italian women's fashion brand, founded in the late 1980s by Pietro Negra and his wife Cristina Rubini. Its best-known bag is the Love Bag, closed with the Love Birds buckle. At XT & Co you'll find Pinko bags brand-new with original tags.
Below: where Pinko comes from, the story of the Love Bag, the models worth knowing, and how to pick one, for yourself or as a gift.
Where is Pinko from?
Italy. The company that owns Pinko, Cris Conf, is based in Fidenza, near Parma, and the brand is still run by the founding family: Pietro Negra is chairman and CEO, and their daughters work at the company, Cecilia in communication and Caterina in the creative department. Caterina Negra has been Pinko's creative director since 2011.
The country where each bag was made is printed on its label. If it matters to you for a specific piece, message us before you buy and we'll check that exact bag.
The Love Bag and the Love Birds
The Love Bag was born in 2016 and soon became Pinko's icon, recognisable by its square shape and chain strap. Its buckle shows two birds, the Love Birds, meeting to close a circle. Today the same buckle, also in a faceted version called Diamond Cut, appears on almost every Pinko bag.
The models worth knowing
These are the lines we stock now. You'll see the price in your currency on each bag.
- Love Bag. The classic: square, with a chain strap. The quilted Love Bag in black, the Love Bag in black with woven chain, the Love Bag in dark brown and the Love Bag in python print.
- Love One. A more structured Love Bag. The Love One Mini in pink, the Love One Light in python print with a top handle, and the softer Love One Slouchy in olive green.
- Love Puff. Padded leather with large diagonal quilting. The Love Puff Small in black, the Mini Love Puff in beige, and the Baby Love Puff in red and white.
- Love Birds. Softer shoulder bags with the buckle on the front. The Love Birds Flap in black, the Love Birds Cut-Out in black, and the Love Birds in brown, dark brown and cognac.
- Crossbody bags. The Love Satchel in burgundy suede and olive green, the Vanity Soft in red, shaped like a beauty case, the Click Soft Horizontal in brown, the Click Soft Classic in black, the Horizontal Flat in red and the Mini Love Slouchy in black.
- Flower Clutch. A soft pouch with a sculptural leather flower, in black, burgundy, olive green, cobalt blue and plum, plus a black rhinestone version for evenings. You'll see them all in the Pinko collection.
How to choose
- For the Pinko icon: a Love Bag in black, quilted or with the woven chain.
- A black bag for everything: the Love Birds Flap or the Love Puff Small.
- Crossbody: the Love Satchel, the Click Soft or the Vanity Soft.
- A bigger bag: one of the Love Birds shoulder bags.
- A small bag: the Love One Mini or a Baby Love Puff.
- For evenings: a Flower Clutch.
A Pinko as a gift
A Pinko is an easy gift to get right: the Love Birds buckle makes it recognisable, and there are many colours. If you don't know her style, a Love Bag in black or a Mini Love Puff in beige are safe choices. For someone who loves colour, the Love One Mini in pink or a Flower Clutch.
Every order ships free by express courier, usually within 1–2 business days, and reaches most of the EU in 4–5 business days and the US in 6–9 (duties included for the US). Returns are accepted for 14 days from delivery, and the return on your first order is free.
Is it authentic?
Every Pinko at XT & Co is brand-new, with its original tags and brand packaging. We buy through a verified European luxury wholesale partner, never from private sellers, and we don't sell second-hand.
Not sure which one? Send us a message on WhatsApp, every day from 9 am to 8 pm (Madrid time), and we'll help you choose. Or browse the full Pinko collection.
More brand guides: Coccinelle, Furla, Ganni, Chloé, Saint Laurent.
