Furla Bags: Where They're From and Which One to Choose

Furla is an Italian bag brand, founded in 1927 by Aldo Furlanetto in Bologna, where it still has its headquarters. At XT & Co you'll find Furla bags brand-new with original tags, from small crossbodies like the 1927 Mini to roomy totes like the Olivia L.

Below: where Furla comes from, the models worth knowing, and how to pick one, for yourself or as a gift.

Where is Furla from?

Bologna, Italy. Aldo Furlanetto started the company in 1927, selling women's accessories wholesale. The first Furla store opened in Bologna in 1955, on Via Ugo Bassi, and in the 1970s his children Carlo, Paolo and Giovanna joined the business.

Production has moved closer to home in recent years. In 2018 Furla bought Effeuno, a leather goods maker in Tuscany, and in 2021 it opened Furla Progetto Italia, a 43,000 m² production and training hub in Tavarnelle Val di Pesa, near Florence. The country where each bag was made is printed on its label. If that matters to you for a specific piece, message us before you buy and we'll check that exact bag.

Is Furla a luxury brand?

Furla sits in accessible luxury: Italian design, real leather and its own hardware, like the Arco clasp, at prices well below the big fashion houses. For quality at the price, it's one of our favourite brands.

The models worth knowing

These are the lines we stock now. You'll see the price in your currency on each bag.

Goccia. Furla's soft, rounded hobo, in hammered or smooth calfskin with the Arco hardware. We have the Goccia in black, an S tote and a Goccia M in brown. Colours include beige, green and forest green.
Olivia. A clean leather tote with a zip, in three sizes. The Olivia Mini is a small Boston-style bag with a removable strap; the Olivia M fits a day's things; the Olivia L is the largest. In black, brown and green.
Dora. A tote in brown leather, some with a suede panel. The Dora S in dark brown and the Dora M.
Furla 1927. The line that carries the founding year: compact bags with the Arco turn-lock and a chain strap. The 1927 Mini crossbody in black, also in beige and brown, and a 1927 Mini in antique pink.
Poppy. Black full-grain leather with a top zip and tubular handles. The Poppy S has a removable strap; the Poppy M is carried on the shoulder.
Ava. The Ava M tote, in grey fine-grained calfskin with adjustable handles.
Divide It. A tote with contrasting details and a zip, in S and Mini, in black and brown.
Primrose. The Primrose tote in grey leather, with a detachable pouch inside.
Lara, Iride, B Tonie, Flow, Moonlight, Drop. Smaller runs, from the red Iride crossbody to the Flow in brown suede. You'll see them all in the Furla collection.

How to choose

For work: Olivia L or Dora M. Both hold a lot.
For every day, hands free: 1927 Mini crossbody, Olivia Mini or Poppy S, worn crossbody.
For something softer: Goccia.
If you want colour: Goccia in green or forest green, Iride in red, or the 1927 Mini in pink.
If you only want one: a black Olivia M or Goccia. They go with everything.

A Furla as a gift

A Furla is an easy gift to get right: a known Italian name, real leather and plenty of colours. If you don't know her style, a small crossbody in black or beige (1927 Mini or Olivia Mini) is the safe choice. For someone who carries everything, the Olivia M tote.

Every order ships free by express courier, usually within 1–2 business days, and reaches most of the EU in 4–5 business days and the US in 6–9 (duties included for the US). Returns are accepted for 14 days from delivery, and the return on your first order is free.

Is it authentic?

Every Furla at XT & Co is brand-new, with its original tags and brand packaging. We buy through a verified European luxury wholesale partner, never from private sellers, and we don't sell second-hand. If a website offers new Furla bags at a fraction of the usual price, be careful: copies of popular Furla models are common.

Not sure which one? Send us a message on WhatsApp, every day from 9 am to 8 pm (Madrid time), and we'll help you choose. Or browse the full Furla collection.

More brand guides: Coccinelle, Ganni, Chloé, Saint Laurent, Pinko.